The project is aimed at all those who want "the good and beautiful life".
We have and we are touring Italy for the best food and well-being. We cater to small businesses, with the processes of craft production, which they produce with the discipline of "once" while respecting the current regulations in force, many still family-run. A great deal of and priority is our attention to the raw materials, their processing and the packaging of the products. Companies that in most cases they produce in their native lands, and for a basin restricted to customers. Companies that can never ever become the industrial production on a large scale, because it is not in their DNA and therefore very difficult to trace for the ordinary consumer. Their mission is: quality.
Our project wants to discover and bring to a larger audience that understands that the quality is often more important than quantity. Their products, in fact, are not for everyone, but only for those who understand that quality is the bride always the cost. But most of all, their products are there for all. In fact, in most cases, the production is very limited and without a constant supply. It can happen, in fact, does not always find all the products available. But perhaps this is the very beautiful, otherwise it would be industrial production and they would lose the genuineness and quality that distinguish these companies.
We discovered, tasted, tested, selected and collected for you thousands of products that we offer through this online platform. We believe that respect the quality and tradition of the small, true Italian companies.
We offer through our storefront on the Web, but also via the television medium: in fact, on tv we created a program showcase where we bring the producers to show his face, to see how they produce, what is behind and inside their companies and their products, telling the stories and anecdotes related to their production, and to fascinate as many people as possible, trying to convey the ideals of quality that distinguish us.